Regal And Cinemark To Run Ads Closer To Feature Films

Sep 19, 2019 18:23


Regal And Cinemark To Run Ads Closer To Feature Films Under National CineMedia Pact https://t.co/oH6I10Kctu pic.twitter.com/78KxOzcU0n
- Deadline Hollywood (@DEADLINE) September 17, 2019

In an effort to get more people out of the cinema, Regal and Cinemark have teamed up with an advertiser to make you wait even longer to see a movie ( Read more... )

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Comments 61

littlelistmaker September 20 2019, 00:01:37 UTC
ok but can we all take a minute to guess how many people in the US have actually downloaded the noovie AR game app that's definitely just so they can steal all your data? i'm gonna say like 500 people.

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justrachna September 20 2019, 00:02:05 UTC
If I am already paying to watch a movie, I shouldn’t see fucking adverts for products. I already gave you money, why advertise shit to me? Let me watch the movie for free then if you are going to try to sell products to me

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pretensetious September 20 2019, 00:15:58 UTC
It's true 👀

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aristobrit September 20 2019, 04:59:00 UTC
This is the price of streaming. Theaters don't make money on the tickets anyway, they make it on the concessions. That's why they're so expensive.

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justrachna September 20 2019, 11:32:22 UTC
Commercials before movies happened far before streaming.

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goofusgallant September 20 2019, 00:02:45 UTC
Isn't this already happening? I feel like this was my experience last year at a Regal.
Also it feels like kids movies have 3x the amount of trailers.

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yeezus_christ September 20 2019, 00:41:04 UTC
probably--kids are the easiest demographic to market to and usually the best entry point to their parent's demographics for other targeted marketing.

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buzzybhn September 20 2019, 00:04:15 UTC
I feel like AMC already does this? Isn’t that what that dumb M&Ms commercial is?

Regal has the shortest time for trailers. They’re like 15 minutes at my local theaters, whereas AMC is like 25ish. I just show up late now, idc.

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scriptedending September 20 2019, 00:04:23 UTC
Good on AMC for saying hell no to this very bad idea!

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andromakhe001 September 20 2019, 17:14:41 UTC
I'm actually confused because my AMC theatre has been showing Maria Menounos for what feels like years before movies. If you get there really early, you see some static local ads, then the Maria Menounos set of interviews and promos starts, then they do the pre-movie "look for the exits, turn off your phones" thing, THEN come the trailers. The trailers usually start at the time they give for the start of the movie, you watch 3 to 8 of them depending what they are showing at that particular time with that particular film and then finally like 10 to 20 minutes later the movie starts.

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scriptedending September 20 2019, 17:24:18 UTC
Yes, that's right, but this is saying Regal wants to continue Maria Menounous and the ads five minutes past the start time of the movie. So if you get there at 8pm for an 8pm movie, you are still seeing the dumb ads instead of the trailers starting.

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andromakhe001 September 20 2019, 18:50:19 UTC
Aah OK got it.

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