Regal And Cinemark To Run Ads Closer To Feature Films

[sandstorm]

Regal And Cinemark To Run Ads Closer To Feature Films Under National CineMedia Pact https://t.co/oH6I10Kctu pic.twitter.com/78KxOzcU0n
- Deadline Hollywood (@DEADLINE) September 17, 2019

In an effort to get more people out of the cinema, Regal and Cinemark have teamed up with an advertiser to make you wait even longer to see a movie

Comments

[maybutler]

I can't remember the last time I showed up to a movie on time because of all the crap they show before it.

I also never show up on time for a concert. What's the point? There's always a ridiculous line and the opening act never starts on time.

It took me a good minute to realize BMW was the car not Boy Meets World.

[justabwaybaby]

Oh this will end well. I remember someone coming out to complain that the movie started late and she watched 30 minutes of ads when in reality the "movie" was starting on time, it was just the preshow and then the trailers started at the movie start time.
And the trailers. I miss 35mm because we'd put four on and be done. Unless the studios sent someone no one would know. With digital? They send you damn emails if you don't have the correct trailers playing opening weekend and it's a damn pain in the ass. We didn't have time between the credits ending and the preshow starting for the next show for Iron Man 3 to actually clean because of the damn 20 minutes of trailers and mandatory showtimes. Thanks, Regal
Basically fuuuuuuck this noise.

[urfad]

Pretty sure there are already ads aplenty before the movie starts. Like, lots of ads.

[justabwaybaby]

So back when I worked at Regal the movie trailers started about a minute after the stated start time. Anything before the start time was "preshow." This is letting the preshow go until five minutes AFTER the listed start time, and then you'll still get the twenty minutes of trailers. So you think you show up at 11:45 for and 11:45 movie and miss the preshow ads? Not anymore.
Also they're going to add ads before the attached trailers now, so it'll be TRAILER TRAILER TRAILER TRAILER AD TRAILER TRAILER. I mean, the trailers are ads, too, but this could be for, like, Coke or something.

[urfad]

So, this means more ads after the lights turn down? I gotcha.

[thespockingdead]

AMC can’t do this because they already play like 30 minutes of goddamn trailers. I got to the theater half an hour late this summer thinking I’d missed the beginning of my movie, and lo and behold, I STILL had to sit through five more minutes of trailers.

[littlelistmaker]

the amount of trailers AMC shows is so fucking annoying, esp with longer movies

[thespockingdead]

Ifkr, if I’m about to hold my pee for a nearly three hour movie, I don’t need to add an extra 30-40 minutes to my suffering. By the end of all the gd trailers I’m like halfway done with my soda already.

[littlelistmaker]

yepppp same. when i go with my sister we usually get a bucket of popcorn if we have stubs points. we always end up bored eating through trailers we've seen before and finish at least half of it before the movie.

[arellaj]

So when I'm about to die instead of my life flashing before my eyes, will it be ads instead?

[yeezus_christ]

ads pre-empted by a maria menounos interview with some people you've never heard of before, yes.