Mark Pedowitz on TVD: It ushered in a new era for TheCW

[a_files06]

'The Vampire Diaries' Helped Change the Perception of The CW, Network President Says https://t.co/rDr6xJNIhi
- Live Feed (@TheLiveFeed) March 10, 2017

-TVD helped keep TheCW alive

Comments

[blankstare]

Blah blah blah. Your era has ended. Accept it.

[xfindyourlove]

i stopped watching at the end of season 5. i like to believe the last episode i watched damon died and so i'm satisfied enough with that ending.

[hellforheaven]

I got sick of everyone dying and then coming back

I could never tell when to actually be sad

[srparker328]

it's like you're describing spn

[hellforheaven]

oh yeah I gave up on that show years ago

the first couple of seasons were really fun, I liked them going out and having like a different monster of the week.

[prophecypro]

No it didnt? What is he talking about? CW ratings have drastically gone down while it was on air. Is he saying it helped find a new stream of revenue through DVDs and on demand to substitute ratings? Cause I would argue other shows on the CW did that. It wasn't anything new to the genre of shows it was making (You can make a better argument for Jane or Arrow brining non teen shows). If anything it was very much the status quo of the Ostroff era. It has a large social media fanbase I'll give him that. But I feel like any show similar to it at the time would have been the same.

[a_files06]

Actually CW ratings went up. Sure right now they are back to basics but the network saw a ratings growth since TVD started up until last year.

[prophecypro]

Overall for the network? Not really. 2 million on a friday night in 2009-2011 was considered low. Since 2012 (influenced by certain cable companies cutting CW and less Nielsen homes) you've seen so many shows drop to 0.4-0.2. I get TVD wasn't one of them until last year but to say it helped the CW grow is in fact a fallacy

[a_files06]

It helped CW grow because it brought about a new model that CW based their new shows off of for the most part. Arrow came about because they wanted it to become the next TVD, it changed shortly after it got picked up but thats what drove CW to pick it up.

[a_files06]

I watched like 3 episodes at the beginning and then dropped it and came back when my bb Kai/Chris Wood reappeared.

[pciam]

I remember thinking how WB and UPN had low ratings compared to the other networks (tho Buffy will always be my favorite show); then they decided to merge the two into the CW thinking it would put them on par with FOX, CBS, ABC, NBC, but then The CW ended up averaging even worse ratings than either WB or UPN.

The CW's arc has been interesting; it went through a rich but pretty people problem phase (Gossip Girl and the reboots of 90210/MP) and then into TVD and now it's mostly superhero stuff.

[a_files06]

When they merged they lost A LOT of coverage so now only certain households get TheCW. I still dont understand why TheCW doesnt model itself after TheWB more.

CW is smart to go whatever way the wind is blowing. Rich people are in? Get shows that center on the rich and famous. Vampires are in? Get a vampire show. Superheroes are big? Adapt adapt adapt. Though they manage to set trends (90210 made reboots popular again and Arrow made superheroes on tv popular again)

[pciam]

The WB was expertly branded! Tho I'm 32 and ~came of age during The WB's golden-era, so I could be biased.

I can't believe Supernatural is STILL on the air.

[fenchurchly]

I'm 29 and totally agree. Remember the WB promo commercials they did every year? I still consider them to be iconic.

My kingdom for a show in the vein of Dawson's/Felicity, etc again. No more paranormal stuff pls.