Mark Pedowitz on TVD: It ushered in a new era for TheCW

[a_files06]

'The Vampire Diaries' Helped Change the Perception of The CW, Network President Says https://t.co/rDr6xJNIhi
- Live Feed (@TheLiveFeed) March 10, 2017

-TVD helped keep TheCW alive

Comments

[pciam]

I remember thinking how WB and UPN had low ratings compared to the other networks (tho Buffy will always be my favorite show); then they decided to merge the two into the CW thinking it would put them on par with FOX, CBS, ABC, NBC, but then The CW ended up averaging even worse ratings than either WB or UPN.

The CW's arc has been interesting; it went through a rich but pretty people problem phase (Gossip Girl and the reboots of 90210/MP) and then into TVD and now it's mostly superhero stuff.

[a_files06]

When they merged they lost A LOT of coverage so now only certain households get TheCW. I still dont understand why TheCW doesnt model itself after TheWB more.

CW is smart to go whatever way the wind is blowing. Rich people are in? Get shows that center on the rich and famous. Vampires are in? Get a vampire show. Superheroes are big? Adapt adapt adapt. Though they manage to set trends (90210 made reboots popular again and Arrow made superheroes on tv popular again)

[pciam]

The WB was expertly branded! Tho I'm 32 and ~came of age during The WB's golden-era, so I could be biased.

I can't believe Supernatural is STILL on the air.

[fenchurchly]

I'm 29 and totally agree. Remember the WB promo commercials they did every year? I still consider them to be iconic.

My kingdom for a show in the vein of Dawson's/Felicity, etc again. No more paranormal stuff pls.

[hermionemalfoy]

It's weird for me to think about GG/90210/MP being on the same channel that now does superhero stuff all the time. Like, I actually forgot that Gossip Girl was a CW production -- even though I watched it.

This seems like a long-term branding issue, if even my TV-show obsessed personality can't track the network's identity.