I adore the Mac commercials. They are, by far, the best thing on television right now. This is coming from an Ad major - this is my job. (not to say you should actually listen to me, but it makes me seem more important)
haha hey there shelley! i recognize, as well, how brilliant the concept is in the mac advertisements. have you ever seen the newest pets-mart ad with the wiener dog and his toy? i think that's an exceptional example of a commercial like hitting not only it's target market of dog owners, but everyone else that loves animals as well. it's very relatable and charming. therefore it's a bit of a gamble for macintosh, creating an ad campaign with a mud-slinging edge. the fact that it is divisive means that people will respond, and talk (obviously) but they are also selling a high-priced product...a slight degree of interest won't sell laptops like a soda or candybar. in the end, i'm not studying advertising so you know i speculate at best
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/posted from a mac.
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