White Beauty

[neeshadm]

Check out this most recent skin lightening product coming out of India.  There's an article on the SAJA Forum about it here.  The product is a Pond's cream called White Beauty, with Ogilvie and Mather behind the marketing campaign...

Click to view

You could Youtube the entire ad campaign -- it's like five or six spots that are soap-opera style and it really did

Comments

[lillpluta]

Okay I'm not even dark, quite the opposite - ghostly pale even - and this ad burns my biscuits.

Egads ... but what is funny is they are always selling things to light skinned people to look darker.

Ack --- well okay I know I don't have to point out the stupidity in that to you..

thanks for showing this

[neeshadm]

Omigosh, that's so true. See? That just proves that this has nothing, whatsoever, to do with what's real. No matter who you are, you're just not perfect -- and there's always something you could buy to make you happier, LOL.

[fabulousfrock]

I know, I guess we are all supposed to look like sun-kissed white people.

I have that nice writer's tan, ya know, the nonexistent one you get from the computer glow.

[fabulousfrock]

In my case, people are always trying to get me to pluck my eyebrows!

I always say something like, "Why? I'm not trying out to be a supermodel."

I'm too lazy for beauty, frankly. If it goes beyond soap, shampoo, toothpaste or deodorant I'm not interested.

[lillpluta]

Oh yes, oh yes, I get the eyebrow thing too ... I just don't find plucked eyebrows appealing, especially severely plucked, like pull out all your hair painfully, and paint them back on.

[fabulousfrock]

Yes...*shudder* I'm glad fuller eyebrows are back in vogue. (Although still not as full as mine, with the three hairs threatening to form a monobrow...) I remember in the 90s when all the models and actresses had like, NO eyebrows. It looked terrible!

[neeshadm]

That is one of the reasons Frida Kahlo is one of my all time faves. ONE of the reasons :D.

[neeshadm]

I've gotten that, too. When I decided to cut a whole lotta crap out of my diet, I lost excess toxins, and weight as a by-product. Most people wanted to know what my "secret" was, and when I said, "a vegan diet" *hee hee* they walked away all huffy.

[rj_anderson]

WHAT. That ad is disgusting! For one thing, the girl with the darker skin tone is more beautiful and healthy-looking than the pasty white one, in my opinion -- and what idiot would want a guy who would dump her for not being "white" enough anyway?

Grrrrr. "Base and dehumanizing" indeed.

[neeshadm]

I know, right??

I think the ad is trying to say -- Hey, if you've been jilted, give yourself a "lighter" make-over and win your guy back.

But in that case, what idiot would want a guy who was so fickle as to dump the one he's with to come back to you because you're lighter (and therefore "more beautiful," according to the ad)?

*shudder* It's just repulsive on so many levels...

[sarah_ockler]

Ewwwww.

So you've got your magic white cream, your sunless tanner, your tinted moisturizer... what's a girl to do? What exactly *is* the exact right perfect shade of beautiful beige to which we're all to aspire? So we can all be the same, and happy and in love and normal and perfect!

Yuck yuck yuck.

Reminds me of the Dr. Suess story about the Sneetches.

[neeshadm]

OMG, I LOVE the Sneetches. Thanks for sharing this!!