White Beauty

[neeshadm]

Check out this most recent skin lightening product coming out of India.  There's an article on the SAJA Forum about it here.  The product is a Pond's cream called White Beauty, with Ogilvie and Mather behind the marketing campaign...

Click to view

You could Youtube the entire ad campaign -- it's like five or six spots that are soap-opera style and it really did

Comments

[olugbemisola]

Oh, those adverts -- I could just cry. Ugh. That stuff is popular in parts of Nigeria, especially the cheap, burn-your-skin-off kind. And the last time I was back in Jamaica, it was almost comical the way the light skinned ladies were 'the ultimate', but a woman of any hue with a lighter-skinned man? Forget it.

[neeshadm]

Isn't it funny what's automatically accepted as FACT and as obviously BETTER than? There's no questioning, or any kind of analysis at all. It's amazing to me how easily and readily some of us will accept what's fed to us, even when it's to our own detriment.

I'm not judging, trust me--I spent years trying to be someone I'm not--but it baffles me even now, how quickly I allowed someone else to define me, my limits, and my values...

[neeshadm]

Always has and always will. It's a multi-gazillion dollar business. Welcome to my world. Mwa-ha-ha-ha . . . Seriously, though -- I would say the skin lightening industry in the East is probably about as huge as the diet and exercise industry in the West.

[anonymous]

EW. EW. EW. That advertisement freaks me out.
I'm the dark one of my family, as well, but I'm okay with it.

My friend has darker skin than me and she used to complain about it all the time. We knocked her out of it, though. :)

[neeshadm]

Ha! LOL. Could you come by my 'hood and knock a few people out of it, too?