Marketing Research

[mysticdragons00]

The course will focus on the relationships between Innovation, Design and Marketing. We will address issues of marketing, technology, and cultural awareness for the purpose of having an understanding of Innovation, Marketing and Design. Problem identification is an often overlooked critical success factor in business and in design;   those who can

Comments

[ultimastrike]

Good job: historically I'd say the cigarette companies. Granted nowadays they are becoming exceedingly unpopular, but in the past you must admit their marketing must have been very effective. Yes the nicotine is addictive enough to keep you coming back for more, but what kind of power must an advertisement have to get you to put a burning, stinking, smoking paper tube in your mouth in the first place? Based on how widespread smoking is today, I'd say it was (unfortunately) a success story.

Bad job: FDA? The food pyramid was a joke that no one but elementary school children ever thought about on a daily basis. Obesity is considered an epidemic now I guess, and the FDA attempted to correct their mistake by creating even more food pyramids. I'm pretty sure no one cares much more than before.

[jshillingford]

oooh - cigarettes. good one!

[jshillingford]

Ahh the black hurts my eyes