Starbucks Pike Place Roast BzzCmpaign

[mplsvala]

Bzz is a word of mouth advertising group. In its early days it was micro-progamming on the street in exchange for free products. But the concept worked so well that it has moved mainstream. Now they wish full disclosure to anyone you might influence as well as honesty in what you say.

Comments

[mjlayman]

I've never liked coffee, so when a packet showed up in the mail, I took it to bookgroup for someone else.

[thorintatge]

Maybe I'll have to stop at Starbucks and try some actual...specialty blends, or whatever, for once. I was tempted last week.