That was a really damn stupid marketing scheme. Putting blinking boxes on bridges in a major city is not going wouldn't even advertise well. My cynical side wonders if the ublic disruption wasn't on purpose, to gain even more publicity for the upcoming film. In any case, it was irresponsible at best. Boo.
Their marketing scene was genius...not only are you commenting on it but you can describe it, and analyze it on another person's journal. They did a fantastic job because this comment exists in the first place. ~P
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~P
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they took the holy grail of marketing (word-of-mouth) to a whole new level - NATIONAL TERROR.
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