I don't actually think that cups are all that popular here. I've never seen one in a brick-and-mortar store; most people don't know about them. I don't consider them to be mainstream. It may just seem that way from where you sit, because all these European (and other non-US) brands are popping up; keep in mind, though, that these are all separate countries. Italy has several brands, but France has only one and the Netherlands has none. The US has more brands, in other words, than most of the European countries. Because most have none.
I think that Divacup and Keeper/Mooncup did such a great job at covering the market, each of them pretenting to be the only game in town, that it's harder for new companies to get a foot in the door on your continent. Over here, there is no one brand that's all over the place. So new companies can try their hand at making a cup of their own.
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It may just seem that way from where you sit, because all these European (and other non-US) brands are popping up; keep in mind, though, that these are all separate countries. Italy has several brands, but France has only one and the Netherlands has none. The US has more brands, in other words, than most of the European countries. Because most have none.
I think that Divacup and Keeper/Mooncup did such a great job at covering the market, each of them pretenting to be the only game in town, that it's harder for new companies to get a foot in the door on your continent. Over here, there is no one brand that's all over the place. So new companies can try their hand at making a cup of their own.
Does any of this help?
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