Political advertising moves into new universes:

[mariness]

Obama is campaigning on the XBox 360.

Seriously.

I am of mixed feelings about this. On the one hand, kudos to the Obama campaign for thinking outside the box, followed by, do you really think gamers are going to be paying attention to background billboards during Burnout Paradise,* followed by surely, surely, all of us deserve one place in our

Comments

[jackolantern]

I think that Ron Paul's supporters have already held a rally in World of Warcraft, so it's not a terribly new idea. Also, City of Heroes has started having real ads in Paragon City, which have replaced some of the ads for fictional products (e.g. "Red Beast" energy drink); I've seen ads for athletic shoes and a Tony Hawk-branded T-Mobile Sidekick. I could completely see the Obama campaign renting out a couple of virtual billboards, although I could also see some players making rude gestures in front of it.