I've had a problem with Schwatz's paradox since I first saw it, and it might have occurred to me what has been niggling at the back of my mind. It isn't the choices that make us unhappy -- it is a lack of trust. The unhappy people don't have anyone trustworthy to rely on to help with the choice. They don't trust advertising anymore, so they think that they have to thoroughly research everything. Me, my expectations are lower on that sort of thing, so I am rarely disappointed.
The other thing is that I buy name brands regularly. I might be paying an inflated price on an ingredient-by-ingredient analysis, but I am paying for trust. You can usually trust a name brand to be high (if not best) quality.
Another thing I think is the problem is the idea that you HAVE to have the best thing or everything is spoiled. Happy people don't waste tons of time searching to the prefect thing most of the time. They make what they have met their requirements.
Now, they will go for the best for certain things, but there is always the awareness that every thing changes and you can't spend your whole time waiting for the right this or that.
It's like people who keep buying seedings and then never take care of them. They end up with a lot of shrivelled plants and nothing to sink their teeth in.
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The other thing is that I buy name brands regularly. I might be paying an inflated price on an ingredient-by-ingredient analysis, but I am paying for trust. You can usually trust a name brand to be high (if not best) quality.
-- Phelps
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Now, they will go for the best for certain things, but there is always the awareness that every thing changes and you can't spend your whole time waiting for the right this or that.
It's like people who keep buying seedings and then never take care of them. They end up with a lot of shrivelled plants and nothing to sink their teeth in.
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