Cigarettes marketed towards women the year BEFORE the infamous Virginia Slims | Buying Archie Comics

[randomneses]

You guys helped me a lot with my last question and I have another (I knew I had others but this is the only one I can remember at the mo):

What were some cigarette brands marketed towards women in 1967, i.e. the year before Virginia Slims hit the market.

ETA: Oh, and where would one buy Archie comics in the 60s? Only bookstores or comic stores

Comments

[wordsofastory]

This website contains an absolute wealth of detail about tobacco companies and their advertising, including the interesting fact that New York City banned smoking by women between 1901-08.

[rhiannon_black]

Marlboro's were marketed towards women for a while but were already being targeted at men by sometime in the fifties/early sixties.

I found this site, though. It shows cigarettes marketed towards women and men (often the same brands in the same timeframe). http://contexts.org/socimages/2009/08/24/marketing-cigarettes-to-me/

[dustthouart]

My mother smoked filtered Marlboros in this time frame (60s until when she quit in the mid-70s)

My dad smoked unfiltered Camels. He quit at the same time as my mother.

[natane]

icon love.

[sixpita]

I want to say Luckys, seems like they had a lot of ads with shapely women in bathing suits.

[jm_kaye]

Yes, Lucky made a concerted effort to attract more female smokers in 1942.

From Wikipedia:
The brand's signature dark green pack was changed to white in 1942. In a famous advertising campaign that used the slogan "Lucky Strike Green has gone to war", the company claimed the change was made because the copper used in the green color was needed for World War II. American Tobacco actually used chromium to produce the green ink, and copper to produce the gold-colored trim. A limited supply of each was available, and substitute materials made the package look drab. However, the truth of the matter was that the white package was introduced to modernize the label and to increase the appeal of the package among female smokers; market studies showed that the green package was not found attractive to women, who had become an important consumer of tobacco products. The war effort became a convenient way to make the product more marketable while appearing patriotic at the same time. I used to buy my Archie comics at Woolworth's in the 70's.

[vanillafluffy]

I recall getting Archie comics at a local drugstore. They were on one of those cylindrical spinning wire racks.

[gehayi]

Same here. And they were more affordable for kids--I have comics from that era that cost a dime (for short ones) and 25 cents (a comic with two to three stories in it). Big comics with a LOT of stories cost about 50 cents.

[green_grrl]

This. And near the checkout counter at the little neighborhood market.

[pentane]

In '73 I'd get spiderman at the local drugstore for 25 cents.

[elementalv]

I think, generally speaking, the mentholated brands (Salem, Kool) were geared more toward women than men.

[the_wondering_1]

Salem def.

[natane]

whoa, you have the same icon.
yay for nano.