Thanks Visual Culture Class

[leechan]

Thanks to my Visual Culture class this quarter, I can never look at commericials the same way ever again. I hear you get the same effect with any Womens Study classes as well.

This Valentine's Day there's only one gift guaranteed to get women to take their clothes off
Because women never like to take their clothes off for US so we must coarse

Comments

[brettday]

I'm a Marketing major now, so let me give you a (admitedly still neophyte's) view of this from the other side of the curtain:

It's a mistake to assume that anything of the personality or view points of the marketing agency or it's employees show through in the ad. Campaigns receive constant "feedback" from the client through the development cycle, and if your company won't produce the type of ads they want, then the client just finds some other company that will. It's extremely rare that a client trust an ad company enough to run with their vision, and nearly never happens with quick cash-grab operations like this Pajama-gram thing.

[tugena13]

yup. pretty accurate (if snarky) analysis. now go take a women's studies class or two, i guarantee you'll love it. :)

[brettday]

This is just a bad ad all around. Basically, they forgot the Integrated Brand Promotion (IBP) aspect. Every ad has two function, it's primary goal of selling the product and a secondary goal of positioning the Brand that makes and sells this product. While in the short term of any one ad, flogging that particular product *is* more important, it's vital not to ignore IBP if you ever want make a second or third sale later down the road. Your current product line will change, but your Brand Image will stay with you, be it either a sheen or prestige or a stench of ignominity