No seriously, how are they this comfy

[kylavanderklugt]

Zig's 'Bedtime Stories' ad for IKEA won an award in last year's Communication Arts Advertising competition! The Annual just came out, and here it is.
It also won a merit award in ADCC's Directions 2009, in the Consumer Magazine Ads category.

Most of my friends have seen the illustrations, but missed the advertisement itself. You really need to see

Comments

[bugs_is_icky]

OMG.

[kylavanderklugt]

Hmm I just realized it's too blurry to read the stories, eh you get the idea!

[monkeyfreak47]

Haha wow, that's such a great idea for an ad. And then it even has your wonderful art? Wish I'd have picked up a magazine with this in it.