No seriously, how are they this comfy
Zig's 'Bedtime Stories' ad for IKEA won an award in last year's Communication Arts Advertising competition! The Annual just came out, and here it is.
It also won a merit award in ADCC's Directions 2009, in the Consumer Magazine Ads category.
Most of my friends have seen the illustrations, but missed the advertisement itself. You really need to see them in context, though, so here's what it looked like in magazines.
I can confidently vouch for IKEA mattresses. They... they make me late for everything. I can't get out of them. TOO COMFORTABLE.