"doesn't feel like a cathartic chorus so much as the song launching itself forward"
I feel I hear this in a few boshy pop songs nowadays, but it's done to great effect here.
You do a nice job at pointing out Hyuna's strengths in this song. I've been focusing on missing her hard syllables like in her Hot Issue rap verse but she has other tricks up her sleeve.
I'd appreciate listening to the song / reading translations pure and innocent the first times through, but I had read press releases in advance (and press afterwards) in which the Cube representative and the girls talk about the meaning of the song and the words, which is, in their words, not about a man/woman love story but the fickle reception of girl groups, "you used to dance to my stuff, now you're steady hating.. well fuck that, turn up the volume" basically. In fact the snakes in the video are supposed to be netizen haters! (but what about the dog? or the seemingly friendly backup dancers)
Ah ha! That works. You'd think they were the ones who wrote the lyrics themselves (which they didn't). One thing, though, is that in each of the two translations I found there's one point where the lyrics use the word "he" to designate an antagonist. I paid special attention to this because I didn't want to project a gender on the lover if the lyrics actually only designated "you." But the translations could be wrong. Or "he" could be a critic! "I'm going crazy, he says I'm done now/He says there's no room for me anymore." A second translation goes, "It is driving me crazy because of his talking that we are finished/And he doesn't have any place for me in his heart." Google Translate goes: "He says I'm crazy now/There's no room for any more of my" and leaves us hanging (first two words of Korean in the next line seem to be "my voice," but from the translations I'm gathering that that line is about turning up (i.e., raising) her voice
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I made a Ytube playlist for 2012 Kpop with a "color returns" theme and used "Volume Up" as the turning point. I like it a lot better now!
What I noticed making this list is that lots of songs have the same kind of descending synth line (Nalina and Twinkle are two), and Kpop is really color-coded. Now that we're into spring, everything is pastels... when carnality is being played against apathy, it's always warm colors and when desire has slipped away, everything looks faded or blue. Anyway, my art project for the month XD.
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I feel I hear this in a few boshy pop songs nowadays, but it's done to great effect here.
You do a nice job at pointing out Hyuna's strengths in this song. I've been focusing on missing her hard syllables like in her Hot Issue rap verse but she has other tricks up her sleeve.
I'd appreciate listening to the song / reading translations pure and innocent the first times through, but I had read press releases in advance (and press afterwards) in which the Cube representative and the girls talk about the meaning of the song and the words, which is, in their words, not about a man/woman love story but the fickle reception of girl groups, "you used to dance to my stuff, now you're steady hating.. well fuck that, turn up the volume" basically. In fact the snakes in the video are supposed to be netizen haters! (but what about the dog? or the seemingly friendly backup dancers)
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What I noticed making this list is that lots of songs have the same kind of descending synth line (Nalina and Twinkle are two), and Kpop is really color-coded. Now that we're into spring, everything is pastels... when carnality is being played against apathy, it's always warm colors and when desire has slipped away, everything looks faded or blue. Anyway, my art project for the month XD.
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