Dear all,
The word "insure" means "to guarantee against loss or harm." The word "ensure" means "to make sure or certain." Thus, when you "insure" something, you agree to make someone whole for a loss. When you "ensure" it, you make sure it happens. The words are not interchangeable. Unless you are dealing with insurance, you almost always want the
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(In a similar vein, I got a letter from the school asking for parents to help their children practice reading at home. "Your support can effect your child's success in school.")
::facepalm::
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