A Brief Memo to the World (and the Legal World In Particular)

Jan 14, 2009 10:15

Dear all,

The word "insure" means "to guarantee against loss or harm." The word "ensure" means "to make sure or certain." Thus, when you "insure" something, you agree to make someone whole for a loss. When you "ensure" it, you make sure it happens. The words are not interchangeable. Unless you are dealing with insurance, you almost always want the latter. No matter how bad you want to press that "i," you are wrong. If you persist in "insuring" that something happens, especially in formal documents, I will have no choice but to tear my hair out, run down the halls screaming, and beat you in an animalistic rage.

Thank you for your time.
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