Judge approves B&N purchase of Borders customer list; Borders gift cards expire shortly

[ron_newman]

It's official: Borders to Sell Intellectual Property to Barnes & Noble

with some conditions:All former Borders’ customers will be told by e-mail that they can choose not to have personally identifiable information transferred with the sale, Borders’ lawyer Andrew Glenn, said in court today. Otherwise, all data, regardless of when it was collected

Comments

[anonymous]

If we were tracking purchase history all along and are now able to sell it to B&N, why on earth weren't we using it better when we had it with more targeted and relevant "deals" for customers? Man, Borders deserved to go under! Nothing like sending the exact same coupons and deals out to every customer and not doing anything with the sales data!

[anonymous]

In before flood of reasons of corporate mismanagement reasons.