Judge approves B&N purchase of Borders customer list; Borders gift cards expire shortly
It's official: Borders to Sell Intellectual Property to Barnes & Noble
with some conditions:All former Borders’ customers will be told by e-mail that they can choose not to have personally identifiable information transferred with the sale, Borders’ lawyer Andrew Glenn, said in court today. Otherwise, all data, regardless of when it was collected or whether customers previously opted not to share it, will be transferred to Barnes & Noble, with the exception of video titles.
An ad will also be placed in USA Today to publicize the opt-out program, Andrew Glenn said. Barnes & Noble agreed to purge any information for which it has no commercial use.
USA Today is a puzzling choice for a place to put the ad, since Borders customers are generally intelligent people who read well above the second-grade level.
Also, it looks like Borders.com is preparing to shut down. It currently has a notice that Borders gift cards are valid through 10:30 pm Eastern Time on Tuesday, September 27. The $99 sale on Kobo Touch eReaders (lilac color only) also ends on September 27.
with some conditions:All former Borders’ customers will be told by e-mail that they can choose not to have personally identifiable information transferred with the sale, Borders’ lawyer Andrew Glenn, said in court today. Otherwise, all data, regardless of when it was collected or whether customers previously opted not to share it, will be transferred to Barnes & Noble, with the exception of video titles.
An ad will also be placed in USA Today to publicize the opt-out program, Andrew Glenn said. Barnes & Noble agreed to purge any information for which it has no commercial use.
USA Today is a puzzling choice for a place to put the ad, since Borders customers are generally intelligent people who read well above the second-grade level.
Also, it looks like Borders.com is preparing to shut down. It currently has a notice that Borders gift cards are valid through 10:30 pm Eastern Time on Tuesday, September 27. The $99 sale on Kobo Touch eReaders (lilac color only) also ends on September 27.