Not have to should. Celebs are their own business...Tom Cruise for example is more then himself, he's become a corporation of sorts. Once they hit that status they are expected to do as other corporations do and that's participate in Corporate philanthropy (p://nonprofit.about.com/od/glossary/g/corpgiving.htm) CP is about giving back to the community and those who put you there. Its about growing communities and in an economy such as ours, it is participating in economic growth in hard times. So while it may seem that people who are on the Cruise level of celebrity should be just able to make their millions on the backs of the poor and severl of them do. It's not the best way to market themselves because when I know of someone who dosen't bother to give back to those who've helped (because we pay to see their films and such)I don't bother to see their movies. If people don't see their movies because they don't bother to give then they fall out of the lime light and guess what they aren't famous anymore. I think you're seeing ( ... )