Fairtrade chocolate

Jan 25, 2006 10:28

Me and some of my classmates are asked to look at a case-study about Fairtrade choholate. This is for the brand strategy course ( Read more... )

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Comments 11

sciolist January 25 2006, 12:49:57 UTC
B. - But I also buy other things that claim to be ethically sourced that don't have an Official FairTrade logo on.

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inkyann January 26 2006, 02:18:35 UTC
A. Like others have said, the taste quality is very variable, so it's not for that. The exception for me is Montezuma's chocolates, and they've written a very interesting piece on "Trading Fairly vs Fairtrade" here (http://www.montezumas.co.uk/montezuma/?id=73)
B. Yes, this is the most important point for me.
C. No, because there are a very few products produced by the big manufacturers for which I can't trace suitable alternatives, so I'll minimise my spending with them but I won't avoid them outright.
D. On the whole, yes, but I am concerned that as the organisation grows that corruption is more likely to sneak in.

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anonymous January 26 2006, 12:02:34 UTC
A: fair-trade chocolate is often superior, but there are exceptions to this. I wouldn't buy bad (i.e. sugary) chocolate just because it is fair trade.
B: yes
C: No, I worked for a multinational until recently.
D: yes

Richard.

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