Fairtrade chocolate

Jan 25, 2006 10:28

Me and some of my classmates are asked to look at a case-study about Fairtrade choholate. This is for the brand strategy course.

I would like to ask for help, please tell me why would you buy fair trade products and chocolate in particular:

A. tastes better
B. purchase of fair trade makes you feel ethical/honest/supportive
C. you would like deliberately to avoid produts of big corporates
D. do you trust the fair trade logo?

Unfortunately I can not make a proper poll.

Thank you so much for help,
Hope to see you soon!
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