Fairtrade chocolate

Jan 25, 2006 10:28

Me and some of my classmates are asked to look at a case-study about Fairtrade choholate. This is for the brand strategy course ( Read more... )

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Comments 11

arabis January 25 2006, 03:22:47 UTC
Ooooh, this sounds like my kind of quiz.

I'd kind of give a yes to A, B, C & D.
A - I'd buy fairtrade if it tastes good (not necessarily 'better').
B - I'd rather be paying people a proper wage for a product I want, and don't mind paying a little more than for a non-fairly traded products.
C - If I know that a company has a bad record I will try to avoid them (ie. Nestle), but I'm still pretty naive about this - gradually becoming more aware.
D - yes - though as I said before, I'm still pretty naive about this so may not be correct to do so.

It might be worth pointing out that I also buy products which (as far as I can find out) are fairly traded but not necessarily branded as such. For example Green & Black's chocolate - only the Maya Gold is branded under fair-trade (the rest is branded organic) but they source the cocoa beans for their other chocolate from the same people for the same prices (though it will be interesting to see whether things will change under Cadbury-SchweppesI think there are also companies (ie. Valrhona) ( ... )

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skean January 25 2006, 04:40:40 UTC
In order of importance to me:

B. I want to be supportive. I like to think that buying Fair Trade will mean more Fair Trade stuff gets sold, and more gets produced, and that competition will eventually mean that all companies will produce Fair Trade goods. At the moment its a differentiator, I want it to become a necessity to even be in the game.

D. Yes. Because I trust Dr Miles's opinion. For anything like this (e.g. "give a goat" for Xmas) I would ask her as she works in the area. If I didn't have a qualified expert who's opinion I valued to ask, I would still buy it, but I'd feel less sure that it was really doing good. I might do more research into it to try and find out if it really was bona fide, but that overcoming

A. Not relevant. If it tasted worse, I wouldn't, but as long as it tastes at least as good as/different but OK I'll buy it.

C. Not relevant. Being a big corporate does not automatically make you bad, in the same way that being a small independent does not make you good.

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jonnycowbells January 25 2006, 05:00:20 UTC
Sorry for being lazy, but yup - what Skean said..!

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flitljm January 25 2006, 05:12:32 UTC
Aw... you want to watch that level of trust, I might start suggesting innovative methods of tree fertilisation or something.

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flitljm January 25 2006, 04:41:47 UTC
Um, A: Fair trade products don't necessarily particularly taste better (e.g. there's a huge variety of good coffee out there), but I'd rather buy them unless they were of poor quality ( ... )

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anonymous January 25 2006, 05:20:07 UTC
In order ( ... )

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kosulka January 25 2006, 06:42:53 UTC
уж простите нас - сами мы из Сормово
не знаем даже че такое Fairtrade
позор на мою седую голову)))

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fialta January 25 2006, 09:59:47 UTC
Привет!
Это когда компании покупают сырье для произвдства продуктов питания или фрукты например, у производителей из стран третьего мира (Африка) по более высокой цене, чем крупные корпорации. Тем самым якобы помогают этим производителям вылезти из нищеты немного. У низ сайт www.fairtrade.org
Ну а нам надо решить задачку...

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