this is definitely a fascinating line of analysis. i think there is something to be said about the popularity, at least within wealthy western nations, of 'man-repellant' niche type scents among middle/upper-middle class women, many of whom i'd bet have likely absorbed a good deal of feminist thinking.
I've never heard about that sort of scents (?) - but yes, I would be very surprised if there isn't a connection between that and (some) feminist thinking; I'm not the biggest user of perfumes, but my impression is that they mainly are understood/constructed as being used as messages to men, and I can easily imagine that some women inspired by feminist thinking would take up perfumes as a method to signal their politics/opinions/etc. to men.
i think that's partly true but also partly outdated, or at least becoming so - i feel like most women's fragrance advertisements have veered away from presenting perfume as a way of seducing men, and more as a way of fitting into a general ~glamourous~ lifestyle... although i'd probably need some empirical data to back up those claims. there are definitely a lot of tv spots presenting a romantic narrative though, but largely from the more 'traditional' houses: chanel coco mad, miss dior cherie, etc. incidentally, i actually think more men's fragrances advertise being irresistible to women - or at least i've noticed more men wearing cologne *just* to seduce women, as opposed to women wearing perfume to both seduce men *and* sort of just feel pretty/sexy/cool.
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