Direct Mail Campaign
All of the pieces are in place now; the online side of the first direct mail campaign for SafeAmericanKids.com is now ready, as follows:
- (Tangible) postcards are (physically) mailed to dentists; see below.
- A short URL (via Bit.ly) brings them to a lead-generation page, now with (self-hosted) video!
- The lead-gen form sends me an email, and sends them to a low-key sales page, with an interactive map (via Google).
- While they can buy right away, (via PayPal), it'll likely take an email conversation to build some trust first.