I don't know. It seems to me people aren't usually too fond of change. If too many things change within the mall they grew up in, they might just get annoyed and start coming there less. I have absolutely no data of any sort to back that up with though so not sure how accurate my way of thinking is.
Christine, people aren't fond of change, in general. That's why the stores that usually pop up and do well in malls are mom and pop operations, but rather large chains. Specific stores may vary in terms of size what items they carry, but they're consistent. For example, H&M in Livingston and H&M in Palisades are different in size and what lines they carry, but the "feel" of each store is the same; going into either store you have a specific idea of what they'll carry, how it'll be presented, and what their policies are, making any store that belongs to the chain "familiar" no matter how different individual locations may be.
To that extent, I agree with Andrew. If malls get rid of stores that people aren't shopping at and replace them with stores that people are actually excited about, they can keep consumers coming.
However, I think Andrew places too much of an emphasis on the aesthetics of a mall. Of course, no one wants to shop a dingy, unkept area, but pretty ceilings, carpeted floors, and leather couches aren't necessary either
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To that extent, I agree with Andrew. If malls get rid of stores that people aren't shopping at and replace them with stores that people are actually excited about, they can keep consumers coming.
However, I think Andrew places too much of an emphasis on the aesthetics of a mall. Of course, no one wants to shop a dingy, unkept area, but pretty ceilings, carpeted floors, and leather couches aren't necessary either ( ... )
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