A post about establishing your "brand" on social media

Jun 11, 2010 15:30

Courtesy of the Friday list of jongibbs, Here is author Maureen Johnson explaining that she is not a brand, dammit! She is a person! And so are you! Even on the Internet!This is a delightful post, and if nothing else it reassures me on a point I once wondered if I should worry about: if I ever get published, should I actually create an "author blog" or ( Read more... )

lj, internet silliness, writing

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Comments 9

sagitare June 11 2010, 19:59:44 UTC
And yes, authors sometimes have these “brands.” Nicholas Sparks is going to sell you a roman . . . love story, excuse me . . .where someone dies of cancer/similar disease at the end.

Ha! I loved that little swipe, heh.

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coneycat June 11 2010, 20:00:52 UTC
I also snerked. *snerk*

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sagitare June 11 2010, 20:03:38 UTC
Also:

The difference was, when I stepped down off the stage, I was greeted by a row of readers who had brought me snacks and just wanted to hang out. I was happy to see them. And I’m not saying the other woman IMMEDAITELY went off and clubbed a baby seal, but I have no evidence to the contrary, so let’s say no more about it.

HA!

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sagitare June 12 2010, 03:35:25 UTC
Oops, that one was from me - thought I was logged in when I sent it!

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secritcrush June 11 2010, 21:26:39 UTC
Because I am curious is the fellow who love to sell self-published or properly-published?

I'm always baffled by people who think this is an effective technique - seriously, if I don't know you, I'm not going to buy your book if you spam me. This goes double for people I do know. (Assuming I believe they have crossed into spam territory and not misguided book enthusiasm/desperation to succeed.)

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coneycat June 11 2010, 21:31:42 UTC
I honestly can't remember--I think he was properly published (you know what I mean) but I think I've blocked all memory of his stupid books.

People need to realize the adage "there's so such thing as bad publicity" only applies if you're a reality show star desperate for any attention at all. If you are trying to get me to buy something from me? Boring and irritating me isn't going to work.

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green_knight June 11 2010, 22:31:45 UTC
I think that there's a point where 'thinking about your brand' is useful - when you consider which face you want to present to someone who is new to your twitterstream or blog. In-depth discussions of your genital warts? Txtspeak? (I cringed at writing _arent_ in a tweet the other day, but honest, it was the only way ( ... )

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jongibbs June 13 2010, 13:38:14 UTC
It was a great post. There are more than 12 million blogs and communities on LJ alone. That's a lot of voices to compete with.

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