Ah, marketing bloggers

[chronarchy]

Looks like my mention of the Cheeseburger in Paradise restaurant in Columbus, OH, caught the eye of someone in CiP Corporate.

Read their comment in response to my post.I'm somewhat amused. . . the "libations" have improved, apparently, but no mention of the central issue I had, the cheeseburger, is made

Comments

[chronarchy]

I've never read an actual honest-to-goodness review of a CiP restaurant, so I don't know what the general feeling is from someone who gets paid to do that, but I see a good number of gripes here and there.

Of course, gripes are often much more vocal.

It wasn't at all that I disliked the joint. I was just, like you, underwhelmed. I was expecting more (too much?) and when I came across "common" I was disheartened enough not to bother going back.

[chronarchy]

Casey tells me (we're now in correspondence) that they've both improved their meat (I specifically asked about that, because I know to from growing up with a meat-peddling father and dining at restaurants with him) and changed their seasoning. It might be a different experience now. . . dunno.

Sounds like he's going to drop me a coupon or something and I'll go find out.

[rfunk]

In the last year or two that I worked at the ad agency, there was an increasing amount of attention being paid to "how can we use social media for our clients". And yes, it was primarily driven by those fresh out of college. As someone who started using the net when commercial use was severely restricted, and has used social media for along time, I was pretty uncomfortable with it. (Of course, I totally accept the billboard advertising they also do, while someone of an earlier generation would've been horrified at that when they were new

[singingwren]

Ahhh I love and hate email marketing.

I hate it because it is evil, and yet I love it because as a consumer it's great to receive coupons and updates from businesses I care about. I definitely read most of the e-mails I signed up for. And while there are others I don't often read, I think that companies like Starbucks and BE really have their e-mails down. Few, infrequent, to the point, relevant, attractive, and often laced with coupons.. perfect.

What I (and everyone) HATES are involunary e-mail messages. SO EVIL!!

You got me started..... ;-)

[rfunk]

Well, I'm not into coupons (generally more trouble than they're worth, and mostly used just to get people to buy or to find out their media source), but certainly I subscribe to some emails if they give useful information. And of course my definition of "useful" often differs from the sender's

[chronarchy]

Billboards *do* catch attention, though: I know that I look at them and take note of things that interest (or occasionally offend) me. I'm virtually immune to online ads, though: they don't catch my eye or cause me to remember what their product is.

Take MySpace as a prime example. I know MySpace is covered in ads, and I know that they all have young girls pretending to look at webcams and flirt with me. I also know that these adverts are targeted to my profile. I could not, though, tell you what company/site they were for, nor have I ever clicked on one to get "more information". FaceBook is the same way. My profile page is covered in ads, but I don't really know who they're for.

Also, looks like Casey is on Twitter, too: it's clear he's doing a lot of footwork for this, and I have to admit I've got some respect for persistence.

At least he didn't find my Twitter account to "follow" me. . .whatever that means.

[singingwren]

"...I suspect it has something to do with too many young professionals, fresh out of college, who think that the cutting-edge tools are the way to go in all things..."You know, you would think that, but that's not the case! As someone who is RIGHT in the middle of this I can tell you that the real problem seems to be too many OLDER professionals who THINK that tech-savvy youth are an essential tool for competition. They snap us up like oil at $1.00 a gallon and unleash us onto the Internet, spouting out buzz-words like "blogs!" and "Twitter!" without really understanding what they are doing

[rfunk]

"For people like me this is frustrating. I don't WANT to be an internet marketer, but job after job everyone waxes poetic about my electronic accomplishments."

Heh, I sorta get this from the other side: "Oh, you're an email expert? We've got clients wanting to do email marketing, and your skills would be perfect..."

"I would have seen that you are laid-back and written you a comment as one person to another rather than as marketer to customer"

I actually read your sample comment more as good-marketer to customer, while too many others try to be person-to-person and come across badly because they're still a stranger coming in out of the blue. People who don't use Google Alerts tend to be frightened at its power to draw strangers into their obscure little corner of the net. (As I recall even you have been surprised at Google's power. :-) I think your first sentence in the sample comment makes all the difference in making it less annoying.

[singingwren]

Awww you did NOT just call me a good marketer... *blushing*

That's one free pass to the Tower of Doom for you! Meet me in the Cafeteria of Chaos and we can drink the blood of consumers together ;D

[rfunk]

But I thought I escaped the Tower of Doom a few months ago.... but I *am* getting kinda thirsty.....

[ravenna_blue]

Wow....and here I thought LJ was a place for folks to vent, whine, bitch and tell the world about the minutest details of one's life.

Maybe I should start posting about acting gigs being crappy in Ohio, maybe I'll get an agent!

[chronarchy]

Maybe!

Pretty much everywhere on the 'net is saturated with advertising. It's just the way it is.

[singingwren]

Lol write product reviews until you've established yourself as an influencer. then companies will start offering you free so that you can host give-awayes etc. Mom bloggers are ALL about this, especially the thrifty ones. I have given some of them coupons, and it makes me so jealous to see how much crazy awesome stuff tey get for free just to test and review.

[rfunk]

Not too different from what I always tell people -- do it for free until someone notices your skills and is willing to pay you to do it for them.

McPizza!

[aerynyvtv]

For the record, I loved McPizza as a kid (and still get the It's-a Pizza Happy Meal, pepperoni and cheese... song stuck in my head sometimes). If they reintroduced it right now, I'd drive to McDonald's and buy one. It'd be nice if they had ONE thing on the menu I genuinely liked.

Totally OT from everything else here, but I don't know much about marketing.

Re: McPizza!

[chronarchy]

Oh, I don't know much about it, either. I'm just endlessly amused by how it seems to go, and what people seem to do in the pursuit of various marketing solutions.

And poor McPizza, suffering from such a horrible naming convention!

Re: McPizza!

[wishesofastar]

McPizza was my husband's all-time favorite pizza (I never tried it myself.) He regularly mourns its loss and wishes for its revival. Hey, maybe some Mickey D's marketing guy will be Google-alerted by this and get an idea...