Ah, marketing bloggers

[chronarchy]

Looks like my mention of the Cheeseburger in Paradise restaurant in Columbus, OH, caught the eye of someone in CiP Corporate.

Read their comment in response to my post.I'm somewhat amused. . . the "libations" have improved, apparently, but no mention of the central issue I had, the cheeseburger, is made

Comments

[rfunk]

In the last year or two that I worked at the ad agency, there was an increasing amount of attention being paid to "how can we use social media for our clients". And yes, it was primarily driven by those fresh out of college. As someone who started using the net when commercial use was severely restricted, and has used social media for along time, I was pretty uncomfortable with it. (Of course, I totally accept the billboard advertising they also do, while someone of an earlier generation would've been horrified at that when they were new

[singingwren]

Ahhh I love and hate email marketing.

I hate it because it is evil, and yet I love it because as a consumer it's great to receive coupons and updates from businesses I care about. I definitely read most of the e-mails I signed up for. And while there are others I don't often read, I think that companies like Starbucks and BE really have their e-mails down. Few, infrequent, to the point, relevant, attractive, and often laced with coupons.. perfect.

What I (and everyone) HATES are involunary e-mail messages. SO EVIL!!

You got me started..... ;-)

[rfunk]

Well, I'm not into coupons (generally more trouble than they're worth, and mostly used just to get people to buy or to find out their media source), but certainly I subscribe to some emails if they give useful information. And of course my definition of "useful" often differs from the sender's

[chronarchy]

Billboards *do* catch attention, though: I know that I look at them and take note of things that interest (or occasionally offend) me. I'm virtually immune to online ads, though: they don't catch my eye or cause me to remember what their product is.

Take MySpace as a prime example. I know MySpace is covered in ads, and I know that they all have young girls pretending to look at webcams and flirt with me. I also know that these adverts are targeted to my profile. I could not, though, tell you what company/site they were for, nor have I ever clicked on one to get "more information". FaceBook is the same way. My profile page is covered in ads, but I don't really know who they're for.

Also, looks like Casey is on Twitter, too: it's clear he's doing a lot of footwork for this, and I have to admit I've got some respect for persistence.

At least he didn't find my Twitter account to "follow" me. . .whatever that means.

[singingwren]

Lol I notice the ads on my MySpace. Some of those dudes are hot.

And that's why I use it, anyway, to meet cute guys and flirt via my webcame with them.

[chronarchy]

Clearly. That's why we all use it, isn't it?

[rfunk]

I have mixed feelings about the targeted ads on sites like Facebook and MySpace. On the one hand it's a little disturbing that the advertisers know so much about me, but on the other hand that makes the ads a little less likely to be obnoxious. (Only if the advertisers pay attention to a significant number of attributes though, rather than just "male 35-40".)

Of course, quite often I use the adblock features of my web browsers and don't notice the ads at all. ;-)

I took a quick look at Casey's twitterfeed, and that looks like someone I'd block preemptively just because all his posts are basically the same @replies.

("following" on twitter is like "friending" on LJ, maybe with less expectation of following-back, and no extra privileges.)

[chronarchy]

I'm learning so much from this post ;)

I suspect that's what it means when it says people are "following" me, eh? Funky, that.