Comments | cheesemon: "We'll be right back after 10,000 words from our sponsors!"

cheesemon

"We'll be right back after 10,000 words from our sponsors!"

Jun 03, 2006 22:57

From imdb:
A new study indicates that with the growing use of product placements, along with promos and public-service announcements, marketing messages now account for 35 percent of every hour in primetime, increasing to 40 percent in reality or unscripted programs. The study by TNS Media Intelligence, reported in MediaPost's online MediaDailyNews ( Read more... )

tv_shows, culture_shock

Comments 6

davetheturnip June 4 2006, 10:06:07 UTC

In Britain there are rules about how many adverts commercial TV stations (as opposed to the BBC, which of course is state-run and has no adverts) can play per hour. The average amount of ad time must not exceed 7 minutes/hour and the maximum amount of ad-time that can be allocated to any single hour is 12 minutes. So you`re looking at "hour-long shows" being between 53mins - 48mins long.
Now you know! :)

cheesemon June 6 2006, 03:04:47 UTC

Interesting . . that makes Britain shows even longer than Japanese shows! Wow, I wonder how shows profit with so few adverts . . must be a lot of product placements during the show, I guess. ;) And America sure imports a lot of Britain's reality shows and game shows, so there's that too . .

davetheturnip June 6 2006, 04:23:51 UTC

And I guess the fewer adverts there are, the more they can charge for them!

dannofive_0 June 5 2006, 06:38:18 UTC

I guess the cute 'grand sponsor' plugs don't count as ads? I've always wondered if they are counted as advertising or part of the show's airtime (because instead of the blue screen, some of the shows have footage going in the background). They always have that cutesy-voiced woman doing *all* of them as well (it seems - I've never heard a guy talking about 'P&G' etc.)

cheesemon June 6 2006, 03:12:01 UTC

I counted those ads as part of the show, but they're only about 20 seconds altogether so not much of a diff. And yeah, they still show footage in the background, and that's what I hate about them because sometimes it spoils the episode. :P

I've actually heard guys doing the "grand sponsor" a lot nowadays because they often use cast members. Um, I can't think of any drama examples off the top of my head, but I think last year's Kamen Rider was usually male voice.

(The comment has been removed)

cheesemon July 15 2006, 07:33:51 UTC

40 minutes of ads?? Really?? I really can't comprehend that, but I hope you're downloading your shows because that's just not worth sitting through (unless they're really x1000 good. ;) ). Were there even more commercials during the World Cup?