Stephen King writes short stories because he can. He's said as much, in both interviews and the introductions to his short story collections (which I love beyond all reason). They're not huge money-makers, especially compared to his novels, they're not easy, but he by-God writes them, because he can. He then sells them, because he's not a moron
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I love you too!
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Back before the Internet, it was one of the better places to go for pictures of pretty naked girls, but honestly, if that was its only draw I'm not sure I'd keep renewing my subscription.
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The aim is generally towards an urbane, sophisticated, and wealthy male audience (or at least people who *wish* to be), but I know many women who enjoy reading it as well.
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