Of curves and email and HTML

[bunn]

I know that currently, putting curvy boxes around things is terribly trendy. Everyone wants their communications to look like the Wii control panel. Leaflets, websites, emails, everything must have that curvy buttony look about it

Comments

[bunn]

Sadly, HTML email does sell stuff more effectively than plaintext: the response rates are a lot better, particularly for holiday-type products : the word 'beach' is a lot less convincing than a photo of the particular beach on which target customer could soon be sunning themselves. It's annoying, but it's true.

I think nowadays, to a lot of people, email isn't clearly differentiated from web anyway, as they use the same application for everything.

I don't actually object to making HTML newsletters, (assuming that the list to which they are sent is 100% opt-in with all the correct boxes ticked, and the newsletter is well assembled, with content people actually want), but it's infuriating to have to write such messy code and do so much testing just because of a design element that really isn't key to the brand, because of the whims of a technically illiterate designer.

Brand is great, but there comes a point when *nobody is noticing this stuff* apart from the brand champion.

[philmophlegm]

Nevertheless, the fact that said email newsletter arrived from your client in my inbox at 12.38 suggests that you were working hard this morning!