Re: Miles betterarktos62June 24 2008, 12:32:01 UTC
Well, the Eurocrats in Brussels, bless their frozen hearts, tried their hardest to get us thinking in metres and kilograms. But in true Churchillian fashion, we fought them at the grocery stores, at the petrol stations and on the motorways, getting an opt-out. Britain really is semi-detached from Europe. And Glasgow's Kilometres Ahead doesn't have the same ring to it.
I fully intend to test out the New Orleans slogan.
Ah yes, now I remember. And Beantown, of course. I remember asking a young waitress in Newbury Street's book cafe why it was called Beantown. A look of confusion crossed her face and she went to ask the manager. She returned, looking none the wiser, and said: "It's to do with beans", then ran away before I could ask any more awkward questions.
Right from the start I had some trouble with waitresses in Boston, as you may recall...
I love it when a city tries to refashion itself by doing little but changing a slogan. It reminds me of like BA's tail-fin scheme. :D My hometown of Mobile, AL. has been "The Azalea City" for ages. Some consulting firm sold them a new marketing slogan. The local weeklies had a blast shredding it. "Mobile - A City on the Move" conveys almost nothing. I guess this slogan came from a pun on progressiveness and the city name. The city is mispronounced enough as it is. It's said as in automobile, not as in mobile phone. Outsiders miss the humor and locals groaned. New Orleans is the Crescent City to the locals and The Big Easy to tourists. That and listening for the mispronunciation as New Or-LEANS makes it easy to pick out tourists. One of the long time marketing slogans in NOLA has been New Orleans - Proud to Call it Home. Before Katrina, some shops were selling t-shirts with the same logo style, which read New Orleans - 3rd World & Proud. Post Katrina t-shirts and bumper stickers with the slogan New Orleans - Proud to Swim Home
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Very interesting. I think The Azalea City's a lovely motto, but of course the marketeers always have their eyes on the money. Glasgow dumped its miles better slogan years ago. Now we have Glasgow: Scotland with style, aimed at wealthy tourists and local yuppies. To my mind it sends a message: if you're not into designer fashion, wine bars and fancy restaurants, then don't come to Glasgow.
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New Orleans: The Big Easy
That just says it all, you know?
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I fully intend to test out the New Orleans slogan.
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Does Boston have a slogan?
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it also called itself, with no irony, the hub of the universe and athens of america (two slogans, one century, the nineteenth).
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Right from the start I had some trouble with waitresses in Boston, as you may recall...
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My hometown of Mobile, AL. has been "The Azalea City" for ages. Some consulting firm sold them a new marketing slogan. The local weeklies had a blast shredding it. "Mobile - A City on the Move" conveys almost nothing. I guess this slogan came from a pun on progressiveness and the city name. The city is mispronounced enough as it is. It's said as in automobile, not as in mobile phone. Outsiders miss the humor and locals groaned.
New Orleans is the Crescent City to the locals and The Big Easy to tourists. That and listening for the mispronunciation as New Or-LEANS makes it easy to pick out tourists.
One of the long time marketing slogans in NOLA has been New Orleans - Proud to Call it Home. Before Katrina, some shops were selling t-shirts with the same logo style, which read New Orleans - 3rd World & Proud. Post Katrina t-shirts and bumper stickers with the slogan New Orleans - Proud to Swim Home ( ... )
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Nice kilt, btw ;-)
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