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Jul 19, 2007 17:23

I was reading my Publisher's Weekly Children's Bookshelf (a publishing industry newsletter) today and guess what I saw!

Also well known to former series readers is Francine Pascal's Sweet Valley High, which Laurel Leaf is relaunching next April with Double Love and Secrets, due out with new covers and 65,000-copy first printings, and the inclusion of cell phoning, e-mailing and the like. Horowitz explains that there was enormous in-house nostalgia for this series, as many staffers recall growing up with the books, which have what she terms a universal appeal: "Sweet Valley High is about high school and adolescence, which everyone has to go through.* These books tap into kids' need to know that their experiences and fears are normal and that they are not alone^." SVH, which launched in 1983, has sold 150 million copies worldwide.

SVH with email!?! I'm curious to see how this goes. I know they recently re-released the first four in the UK with new covers. Maybe those did well?

* I thought it was about being pushed into the pool?!?
^ If SVH is "normal" then I'm afraid.

Irina, please delete this if it's not ok to post non-recaps.

non-book recap, recapper: strangerface, reissue editions

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