Ornamental kanzashi are traditional hairsticks worn in Japanese and Chinese cultures. I located several kanzashi tutorials for your perusal. This particular style is called tsumami kanzashi, which means pinched flowers.
References:
Kurokami KanzashiKanzashi GardenCraftster Tutorials:
Kurokami KanzashiSpangley SpangleOh BaraEverything2Jenminnis.com Video Tutorials:
Tutorial #1Tutorial #2Tutorial for Kanzashi Base