Trek... reboot?

[praedestinatio]

So the other morning I mentally referred to New Trek as "New Who."

Then I mentally corrected myself to "New 52."

Then I realized that "New Trek" or "Trek Reboot" just doesn't roll off the tongue.

Is there any generally accepted name for it that does, that I've just missed? And if not, that could be precisely why it didn't do as well as the studio hoped...