Taylor Swift's "Cats" headed for $100 million box office loss

[babarsuhail]

#Cats headed for $100 million box office loss https://t.co/rerVhx8vs0
- Variety (@Variety) December 29, 2019

The movie starring Taylor Swift, JHud and Dame Judi Dench among others has so far only grossed $38M on a $90-100M budget and another $115 on marketing the movie.
It is not expected to hit $100M worldwide

This isn’t a joke: CATS was rushed

Comments

[the_pinkdress]

So when do we get the longform/oral history article full of gossip about how this failed?

[emptyobsidian]

This is what I want. I want some gossip about the decisions made and also, has Tom Hooper said anything at all about this?

[babarsuhail]

Deadline spilled some the here: https://deadline.com/2019/12/cats-bombs-at-the-box-office-reasons-why-1202813693/

[frejabehaerich]

So, the proper lead-up time to campaign was never on Uni’s side, heck the new Lloyd Webber song performed by Swift “Beautiful Ghosts” didn’t even make the Oscar shortlist, though it received a Golden Globe nom.

silver lining tbh

[magnetic_rose92]

Can Tom Hooper lose his job forever? Please?

[therearewords]

🤞

[devourlove]

cosigned!

[bananasnrum]

Him and Rob Marshall (but he’s doing Little Mermaid, blegh).

[cymbaline]

[la_petite_singe]

lmao @ "Taylor Swift's." I still need Alamo to schedule a weird/drunk/rowdy screening!!!

[nomoneyfun]

On one hand, it's not fair to call this Taylor's flop, but on the other hand, she's one of the biggest stars in the world. If she can't get her fans in seats, they might as well pull this from theaters.

[zibbydoo324]

I have two thoughts on this.
1) Taylor is still a huge star, but she definitely isn't what she used to be. She hasn't had a hit single since 1989. She no longer has the pull with the general public. I don't know any current popstar though that could drive people to the theaters just for them. She still has the numbers because she has convinced her stans that they're a team. Her victories are everyone's victories.
2) Her fanbase has no reason to support this like they do everything else she does. She hasn't shown them that their blind support of this will be rewarded like her previous endeavors. I feel like if "she" was on tumblr and twitter engaging with them for supporting, they would. But she is trying to distance herself from it so so are they.

[champagnemami]

this proves to me a lot of her sales wouldn’t be there if there wasn’t a huge gimmick behind it. She motivates sales for her albums but putting clues in different ones or something personal. I really wonder how her sales would be if she just dropped an album with no “prize” for buying multiple

[devourlove]

she did get some of them, and a few cats crazies that like her, but she wasn't bringing em back in with that 5 minute struggle cameo lmao