For those of you who have not seen ljspeaks
A post has been made about an article has been made on the recent Basic discontinuation by thies (post deleted by user). The article is here.
Ad-notable quotes:
Judging from statistics, about 860 thousand of the Russian language subscribers are using improved accounts, 630 thousand - basic accounts, and 76 thousand - paid accounts (the total number of blogs currently registered at LiveJournal is 15).
Does this mean the stats page is wrong, or that SUP inflates the Russian subscriber values to include inactive accounts, or that this article has it wrong? 1,744,703 accounts are currently active in some way, but somehow I don't think 1,566,000 of them are Russian users. (Additionally, I wonder when the death knoll will sound for the Stats page; it is inconveniently informative.) On the other hand, it's reasonable to assume that users under SUP has increased just like they said it has. And maybe the flatline of active users has been kept from going into a decline by the increasing Russian segment.
According to Mr. Klimenko, cancellation of basic accounts does not affect the number of new registrations: ‘Subscribers usually draw their friends to social networks. Besides, most new subscribers will simply pay no attention to advertisements posted in their blogs’.
Advertisers pay for the attention of users. If those users are not paying attention, at some point the advertisers will not want to pay as much money for what they are not getting, or in the cases of PPC, won't be paying as much as needed. (Generally, the solution to this is to make the advertising more intrusive, so that the users will have to pay attention.)Furthermore, head of one of rival projects believes that in the near future the service might also abandon paid accounts. ‘Owners of paid accounts are of certain interest to advertisers. However, under the existing scheme such subscribers see not advertising, which reduces revenue from advertising’, - thinks CNews’s source. But Sup assures that it does not intend to undertake any steps in the given direction. ‘To take such steps, the average revenue per user should exceed $25 a year (the cost of one account), which is unlikely to happen soon’, - says Anton Nosik.
Enough wild speculation chum with such an ambiguous (and possibly not accurately conveyed by translation) response ("unlikely to happen soon", ha) is likely to drive the masses wild and send ripples of uneasiness from paid and perm users, whether justified or not.
Frosting on the top talked about at ljspeaks:Mr. Nosik adds that there is also nothing illogical in LiveJournal to have made no announcement: ‘We do not consider it necessary to inform those, who have not opened a basic account during 9 years of LiveJournal’s existence, that there is no such an opportunity any longer’.
Ah, yes. The promised communication efforts of a new era.
Of course, SUP has always been like this to their portions of the service. It was unrealistic for anyone to expect them to change when they acquired the whole thing.
Ad-notable quotes:
Judging from statistics, about 860 thousand of the Russian language subscribers are using improved accounts, 630 thousand - basic accounts, and 76 thousand - paid accounts (the total number of blogs currently registered at LiveJournal is 15).
Does this mean the stats page is wrong, or that SUP inflates the Russian subscriber values to include inactive accounts, or that this article has it wrong? 1,744,703 accounts are currently active in some way, but somehow I don't think 1,566,000 of them are Russian users. (Additionally, I wonder when the death knoll will sound for the Stats page; it is inconveniently informative.) On the other hand, it's reasonable to assume that users under SUP has increased just like they said it has. And maybe the flatline of active users has been kept from going into a decline by the increasing Russian segment.
According to Mr. Klimenko, cancellation of basic accounts does not affect the number of new registrations: ‘Subscribers usually draw their friends to social networks. Besides, most new subscribers will simply pay no attention to advertisements posted in their blogs’.
Advertisers pay for the attention of users. If those users are not paying attention, at some point the advertisers will not want to pay as much money for what they are not getting, or in the cases of PPC, won't be paying as much as needed. (Generally, the solution to this is to make the advertising more intrusive, so that the users will have to pay attention.)Furthermore, head of one of rival projects believes that in the near future the service might also abandon paid accounts. ‘Owners of paid accounts are of certain interest to advertisers. However, under the existing scheme such subscribers see not advertising, which reduces revenue from advertising’, - thinks CNews’s source. But Sup assures that it does not intend to undertake any steps in the given direction. ‘To take such steps, the average revenue per user should exceed $25 a year (the cost of one account), which is unlikely to happen soon’, - says Anton Nosik.
Enough wild speculation chum with such an ambiguous (and possibly not accurately conveyed by translation) response ("unlikely to happen soon", ha) is likely to drive the masses wild and send ripples of uneasiness from paid and perm users, whether justified or not.
Frosting on the top talked about at ljspeaks:Mr. Nosik adds that there is also nothing illogical in LiveJournal to have made no announcement: ‘We do not consider it necessary to inform those, who have not opened a basic account during 9 years of LiveJournal’s existence, that there is no such an opportunity any longer’.
Ah, yes. The promised communication efforts of a new era.
Of course, SUP has always been like this to their portions of the service. It was unrealistic for anyone to expect them to change when they acquired the whole thing.