Speechless

Sep 02, 2006 04:45

Hey kids,

Remember that "fearless" advertising strategy announced last semester? How the administration promised that "fearless" wouldn't be used as a slogan in and of itself, but rather as a general theme to their other ads? How it wouldn't be taking the place of the old slogan, "Think one person can change the world? So do we"?

This is why you should never, ever take Oberlin administrators at their word.

This page looks like a witty student's joke about how the "fearless" campaign might work, not something that anyone in his or her right mind would take seriously. It's as if these morons are trying to parody themselves! From the in-your-face (and confusing) color overload to the very postmodern omission of capitalization at the beginning of sentences to the bald-faced lies about Oberlin's strength in athletics, it's the ultimate example of stupidity in "x-treme" marketing.

For shame, guys. The students this will attract - if any - are not likely to be ones serious faculty want to teach. As Tom put it, "'Fearless' to many might imply stupidity and alcohol overdose instead of challenging the accepted norms."
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