Cause They are back! This is the first time Snuggle Bubble Muffin has been sold outside a con, so there's that too.
There is a caveat:
If you want one, you need to buy at least one MLP (must be MLP) T-Shirt, Hoodie, Art Print or Bag, than you can buy whichever one you want for $20 (want both? Gotta buy two items first). Which more or less means you're spending at least $45. This does suck a bit, but in retrospect, in order to buy Muffin at a con, you needed to drop at least $100, THAN pay $20. And let's not get started on post-con ebay scalpers.
Me? I pretty much caved on Muffin. It's two things I like, ponies and detailed anime (ish) figurines.
Plus, I mean, shirt. For those who have never purchased a shirt from Welovefine, their stuff is quality. Also for those wondering, shirtwise, I went with Rarity Stitch by Stitch.