I have just come to the realization that, pre-Mentalist, if you mentioned Simon Baker, I would know who you were talking about and had a fair shot of picking him out of a lineup despite not having seen any of his work.
Apparently I love to waste time because I gave this odd situation some thought and came to the realization that back in 2006 they must have promoted
Something New like it was the second coming because I have never seen that movie, but that's where I know him from.
I forget the quadratic formula which I swore I would never forget (because completely blanking on it cost me 2 points on the Regents once upon a time) and I remember an actor from a 30 second commercial on TV? FAIL, brain, FAIL.