I've been thinking a lot about in game advertising, the thought came to me when i was playing freelancer and saw the on planet billboards. =D Because I read everyone of them, and this could seriously help pay for some games and maybe keep the selling price to a reasonable level in the future. IMO
It's nothing new... I started noticing it around 4 years ago when I had to do some product placement. Nowadays, it's gaining a lot of interest from marketing type. Artwise, it does make things a lot easier for us to use existing brands and products than making them up. Overall, I'm all for it if it's done right. I think a MMORPG would benefit greatly from in game advertisment. It would be free and the products can be integrated into accessories and items in the game.
*nod nod* I don't guess I've ever noticed it for real, besides in mods and stuff mostly for fps. But I think it was always just thrown in there as a joke in those cases.
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