Go from
this to
Take your cap and crop to your desire.
Go to layer>new adjustment layer>curves and input 102, 183. Set the opacity to 50%.
Got to layer>new adjustment layer>levels and input 1, 1.25, 255.
Go to layer>new adjustment layer>selective color and input:
red: -100, 16, 100
yellow: -47, 0, -31, -22
neutral: 17, -11, -18, -18
Duplicate the selective color layer.
Duplicate your base and bring it to the top. Set the opacity to soft light and sharpen once.
And you're done. Add any light effects or text that your heart desires.