The marketing environment is actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers. There are two environments our comany needs to take into consideration. The first is the microenvironment which is the actors close to the compan hat affect its ability to serve its customers. These are all our company's suppliers, marketing intermediareis, customer markets, competitors, and the public. The second thing is is the macroenvironment which are the larger societal forces that affect the microenvironment. These forces are demographics, the economy, natural events, technology, political and cultural forces.
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marketing that affect marketing managements ability to
build and maintain successful relationships with
target customers. There are two environments our
comany needs to take into consideration. The first is
the microenvironment which is the actors close to the
compan hat affect its ability to serve its customers.
These are all our company's suppliers, marketing
intermediareis, customer markets, competitors, and the
public. The second thing is is the macroenvironment
which are the larger societal forces that affect the
microenvironment. These forces are demographics, the
economy, natural events, technology, political and
cultural forces.
Reply
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