Co-opting for advertising. Permission? What's that?It seems about every time I hear about Facebook it's something like this. While pressure might eventually rescind the no-permission-needed bit, it seems that not once has FB done the right thing and made stuff opt-IN from the beginning. Right now they don't even have an opt-out (the thing of
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If they were taking stuff you wrote and using it in ads visible to people who hadn't already seen your post, or people you don't even know, that would be a different story.
As it is, you've already made the endorsement of the products to your friends; now your friends are just going to see it again in their ads column. No biggie.
That's a lot different than Flickr recently allowing all pictures to be usable in advertising unless the posters specifically set a flag. (Thus a young American girl showed up on bus stop ads in Australia without her or her parents' knowledge.)
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I suspect the first thing I would do if I found any of my stuff used that way would be to immediately rescind it. If I could edit it, even better, especially if they link rather than cut & paste. Any company doing this is just begging for the black eye they are bound to get from doing so.
Also, this is just one more item in a sad history of FB doing things of this nature. Had it been explicitly opt-in it would be no big deal. In fact, it would indicate that FB finally, at long last, started to get things right. As it is, I look forward to Facebook getting the same (lack of) respect that MySpace does now. Facebook has truly earned it.
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