"Drink our garbage!"

Oct 29, 2008 12:15



The new Pepsi logo is drawing some attention. I'm even writing about it and I don't care for Pepsi. No, I don't believe that it's a stylized version of the Obama "O" thing. Pepsi has used variations on the theme of red, white, and blue in a circle for some time. Those who really track these things noticed that the new logo isn't all that newRead more... )

beverages, advertising

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jcw_da_dmg October 29 2008, 19:05:46 UTC
Drink our cola. It's garbage.

Yeah. Pretty much. Certainly if it's Pepsi.

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thecanuckguy October 29 2008, 21:15:12 UTC
I seem like the only one who doesn't really care (or notice a difference) between Pepsi and Coke. (I also seem like the only one on Facebook who isn't joining a group saying "Bring Back the Old Faceboook!" as I don't really care. Why is everyone taking sides without me ( ... )

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vakkotaur October 29 2008, 22:54:39 UTC
Diet soda feels thinner because it is. Artificial sweeteners are generally much sweeter per volume (and weight) than sugar or corn syrup so to get the same sweetness there will be less used. The result is that the diet drinks are thinner and lighter than the sugared (or corn syruped) drinks. This shows up also when many cans are put into tub of icewater: the cans of diet drinks float, the other cans sink.

The thinness really shows up when a diet cola doesn't have caffeine and then without the bitterness of the caffeine there is even less need for sweetener.

I've experienced the opposite of what you have. I had gotten very used to diet drinks so that regular seems very thick and heavy to me. It comes across as sort of like drinking syrup. And for the record, when I have Diet Pepsi (rarer and rare that that happens now) I can't help but wonder: Do they really intend it to taste this bad?

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