A suggestion for IKEA: how to get customers buy more while helping them less

Jan 14, 2007 18:52

At IKEA (where I went yesterday to look for dining tables and other furniture for the new house) I got an impression that it prides itself on having streamlined the shopping process to a fault, on getting the customer to glide smoothly through their shopping apparatus without disturbing a single cog (read: employee) in the machine.

Their customer service concept is oddly reminiscent of Communist times. However, they put such a positive spin on it! )

ikea, technology, age, shopping, amusing, encounters

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raimondas January 15 2007, 15:00:24 UTC
At least IKEA is open about the fact that they don't want you to approach their sales associates. In most of other stores you can't find the people to help and you don't even know why (ah, yeah, to keep costs down, lol).

Regarding vacuum cleaners: buy Roomba. :) http://www.irobot.com/

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unless_spring January 18 2007, 22:20:49 UTC
We thought about Roomba. However, I can't really imagine it walking up and down the stairs. :-) And we have carpeted stairs. So we need a conventional human-guided vacuum to clean them. We actually bought a vacuum that claims to never lose suction. Whether it lives up to those claims, remains to be seen.

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